Doctorna
PlatformCRM · EMR · WhatsApp API

One platform.
Every part of your clinic.

Enquiries, messaging, appointments, clinical records and your online presence — connected, so nothing about a patient lives in a different system.

crm / lead-lifecycleLive

Turn every enquiry into a structured patient journey.

Explore CRM

Trusted by Dubai’s leading healthcare teams.

Clinics · Hospitals · Specialty centres

Dr. Joy Dental ClinicCocoonaEye ConsultantsOrchid IVF and Fertility ServicesDr. Faiz Ghanam ClinicBella Roma Specialty HospitalLos Angeles Aesthetic Medical Center

Compliance & partnerships

Dubai Health AuthorityHIPAAGDPRISO 27001Meta Business Partner

Patient communication

We support over 20+ languages

In text & voice

English

Text & voice

Arabic

Text & voice

French

Text & voice

Hindi

Text & voice

Urdu

Text & voice

Tagalog

Text & voice

Russian

Text & voice

Mandarin

Text & voice

Persian

Text & voice

Spanish

Text & voice

Turkish

Text & voice

German

Text & voice

Italian

Text & voice

+12

More languages

Available on request

Running a clinic shouldn’t mean juggling five different systems.

The old way

Seven places to look for one patient

WhatsApp on a personal phonePhone call notesSpreadsheetsPaper recordsSeparate booking toolPatient records elsewhereManual follow-ups

Scroll to see the scattered workflow converge.

Features

Solutions for every part of your clinic

Your patient, clinical and operational workflows connected in one platform.

01 · CRM

Turn every enquiry into a structured patient journey

One pipeline for every enquiry, whatever channel it arrived on.

  • WhatsApp, calls and forms in one pipeline
  • Owners and follow-ups assigned on creation
  • Every enquiry tracked to its outcome
  • See exactly where patients drop off
Explore CRM
Lead lifecycleDemo data
02 · Patient management

One patient centre the whole team works from

Every profile, contact and history in a single searchable record.

  • Search by name, number, source or offer
  • Enquiry and visit history on the profile
  • Payment methods and packages in view
  • Filtered exports when finance asks
Explore patient management
Patient centreDemo data
03 · EMR

Everything your team needs to understand the patient

The clinical record sits on the same patient the front desk works from.

  • Visit timeline per patient
  • Structured clinical notes
  • Diagnosis linked to the treatment plan
  • Documents and consent attached
Explore EMR
Patient recordUI concept
04 · WhatsApp API

Turn conversations into connected patient workflows

Official Business API messaging that creates records, not just replies.

  • Shared team inbox on one clinic number
  • Enquiry created from the first message
  • Reminders on the thread the patient started
  • Full history attached to the patient
Explore WhatsApp API
Team inboxUI concept
Message receivedOfficial Business APINew
Lead createdSource: whatsappAuto
Follow-up queuedOwner assignedQueued
Booking confirmedReminder scheduledSent
05 · Online booking

From first request to a confirmed appointment

Booking requests arrive as work items, already attached to the enquiry.

  • Capacity per branch and per doctor
  • Confirmations sent automatically
  • Reminders before every visit
  • No-shows and cancellations visible
Explore online booking
Today · DowntownUI concept
09:30 ConsultationDoctor assignedBooked
11:00 TreatmentSession 2 of 3In chair
13:15 ReviewReminder sentConfirmed
16:00 New patientFrom a WhatsApp enquiryPending
06 · Analytics & insights

The whole clinic on one command centre

Revenue, pipeline and branch health built from records your team already keeps.

  • Revenue and pipeline in one view
  • Conversion funnel stage by stage
  • Branch, department and doctor splits
  • Channel performance by source
Explore reporting
Command centreDemo data

Insights & ecosystem

Everything connected. Everything visible.

01 · Patient growth

Every enquiry accounted for

Lead volume by source and channel, so you can see which conversations actually become patients.

Sources trackedwhatsapp, phone, web, walk-in
Channel viewPer branch and per campaign
Owner accountabilityAssigned on creation

02 · Lead conversion

The funnel, stage by stage

Lead to qualified to booked to completed, visible in one place instead of reconstructed from memory.

StagesNew, follow-up, booked, show
Overdue follow-upsSurfaced daily
Not-qualified reasonsRecorded, not lost

03 · Clinical workflow

From consultation to follow-up

Visits, notes and plans linked to the enquiry that created them, so the clinical and commercial views agree.

Visit timelinePer patient
Plan progressSession by session
RecallsScheduled and owned

04 · Command centre

The whole clinic on one screen

Revenue, appointments, branch health and channel performance built from the records your team already keeps.

Command centreDemo data

What changes once everything is connected.

Admin

Fewer places to look

One record instead of a chat, a sheet and a folder.

Speed

Faster first reply

Enquiries arrive as work items, not unread messages.

Clinical

Context at the chair

History, plan and notes with the patient in front of you.

Growth

Nothing falls through

Follow-ups and recalls scheduled, owned and visible.

What clinics say about Doctorna

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Ready to run your clinic a better way?

See how Doctorna brings your clinic’s workflows together — a 30-minute walkthrough, no setup required.

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A clearer picture before you get started