Who We Are?
Doctorna is a healthcare CRM solution designed to revolutionize patient care and streamline operations for healthcare providers in the regiong.
We help UAE clinics improve efficiency and reduce costs, freeing them to focus on delivering better care. Our secure, cloud-based platform integrates scheduling, patient records, reminders, and telehealth features to meet modern healthcare needs. With Doctorna, clinics get a complete, patient-focused CRM that keeps data safe and operations running smoothly, so providers can dedicate more time to their patients.
Our Story
Doctorna’s journey began in 2023 when founder Ashraf Altawashi saw firsthand how outdated processes were affecting healthcare providers. He noticed that clinics lacked a unified way to manage patient relationships and streamline workflows, which led to inefficiencies and high costs. Working closely with early adopters, Ashraf tailored the platform to solve these real-world challenges.
Today, Doctorna is trusted by clinics and hospitals across the UAE, helping providers track the entire patient journey more effectively.
Our Commitment
Above all, Doctorna is about people. We partner closely with healthcare providers, listening to their needs and building trust through transparency. Our values of integrity, collaboration, and compassion mean we treat every client as a long-term partner, not just a customer. We continually refine our platform with feedback from clinics, ensuring it stays intuitive and aligned with real needs. Ultimately, our goal is to help providers deliver better, more compassionate care and improve outcomes for patients.
Our Mission & Vision
Doctorna was born from a clear mission:
Simplify healthcare operations while improving patient satisfaction. We believe technology should empower providers, not complicate care, so our CRM is built to be intuitive, secure, and patient-centric.
Simplify healthcare operations while improving patient satisfaction. We believe technology should empower providers, not complicate care, so our CRM is built to be intuitive, secure, and patient-centric.
In Ashraf’s words, “we’re changing that narrative, ensuring that providers can deliver better care without being bogged down by administrative burdens”. Guided by these principles, we continually innovate to reduce costs and improve outcomes.
